AOP Web and Tech Implementation

AOP Web and Tech Implementation

Background:

Additive Orthotics and Prosthetics is a rapidly growing company in the 3D printing space. Run by ABC board certified prosthetists and orthotists, their work is driving changes across the field. The site, https://www.additiveop.com plays an important role in educating clinics about their work, and acts as a first impression to many of their clients.

The Challenge:

Being a small company in a niche and technical industry required a website that could effectively communicate their expertise and personality to both clinicians and amputees. The site’s objective is to serve as both an introduction to new visitors and an engagement tool for current patients/clients.

The Solution:

Ascend Integrated worked with AOP to design and implement a web presence that matches their brand and demonstrates their commitment to improving clinical access to 3D printing. Working with the organization, we utilized WordPress along with its custom theming capabilities, PHP scripting and personalized graphical elements to re-imagine their online brand presence. We provided infrastructure consulting, including identifying appropriate domain names, setting up and configuring the DNS, SEO consulting, maintaining HIPAA compliance, content gathering and portal development.

Outcome:

The website has become an important tool in their growth as a small business in an emerging industry, enabling them to reach and acquire new clients and patients.

United Global Buildings

United Global Buildings

Background:

United Global Buildings (UGB) is a full service Design-Build firm specializing in Pre-Engineered Metal Buildings. They are an international developer often times working on both domestic and international projects.

The Challenge:

UGB is a member of a parent firm, United Global Group (UGG) specializing in IT implementation and design. UGB wanted to create its own custom site, providing its capabilities and experience, but maintaining the look and feel of the original UGG site (including logos / color schemes, etc.). The site also required on-the-fly translations for French and Spanish speakers as well to accommodate their diverse customer base.

The Solution:

Ascend Integrated worked closely with UGB in standing up a WordPress based site. Using the Genesis Framework and custom CSS, we built out a custom site and layout that closely mirrored the styles and designs in the UGG site. Ascend Integrated implemented and tested the Google Language Translator. Points of Conversion (PoC) were identified and implemented throughout the site.

Outcome:

The UGB site was successfully implemented and continues today to attract new customers. The look and feel closely matches that of UGG, enabling users to easily navigate between the sites when reviewing and looking for construction services.